Have you worked on responsive web designs? Responsive web design is a way to develop websites where the server repeatedly sends the same HTML to all devices and CSS is used to change the way of page renders on different display sizes. When user tried accessing the site from laptop, tab, mobile or desktop computer the view of the website should not be changes. As the display size decreases for mobile or tablet the page stacks and retracts the elements for easy usability and viewing. Responsive design works totally fine whether you access that URL with any type of devices things in the web page will rescale the page and everything works fine. Growth of smartphones and tablets adoption rapidly increases so everyone are expecting mobile friendly websites.
Responsive design is good for seo
How the responsive designs help the SEO? Let’s see some factors
Duplicate content: A responsive designed website should have the content only in one place on web. Having duplicate content may bring visitors a wrong version of the site.
Usability: Google will be always monitoring the site who are visiting and how much time they are spending on the site. If the searches navigate the site and immediately return to search engine results pages then google will mark all this and notice that your site is not best choice for the keywords.
Link building: Mobile sites are new so the competition in mobile search is going to have fewer backlinks. A responsive design website will have the backlinks of original site. Backlinks from both mobile and desktop will combine a strong backlink profile.
What are the benefits for having responsive web design in SEO
Use of responsive design will help capture people searching from mobile devices. Google site quality is one of the big ranking factors. Suppose if user find a site using mobile search but the site is not optimized for mobile devices then bounce rate will commonly be higher. Thus google will be having chance of ranking that website less for mobile. If you land on the website using the mobile phone and it doesn’t work properly and shows lot of horizontal scrolling this leads to a poor user experience. If you want to overcome from this problem and planned to route of a mobile set just put the directory instead of a subdomain. Then the sites authority is passed on effectively to both versions of site. The downfall to mobile sites is optimizing the mobile site individually from the main site whereas responsive site is optimized on all devices. But optimizing the mobile site separately may require greater investment.
Google likes responsive: Google recommends the responsive web design as the best way to target mobile users. It also do favor for mobile optimized sites.
One URL and one Website: Developing a mobile website will have a few benefits. If a website contains lot of content then a responsive version of the website will become as scrolling version.
It helps in gaining high bounce rate: Though the website stands first in search results if it didn’t work for mobile and other devices then the bounce rate will create a big problem. Google will indicate this high bounce rate as a sign that website is not providing a proper and relevant content to users. This leads in drop in rankings.
Enhance the user experience: Websites are the tool for sharing content. User experience is one of the big ranking factors. User should view the content properly in all devices.