Multipurpose themes are like several flavors of ice-cream that you can have at once. If you have a multi-faceted website which doesn’t fit any standard style like news or magazine, or you have a cluster of websites which need to be similar in features but varied in appearance, you want to go for a multipurpose WordPress theme. If you additionally require built-in sections for displaying ads, you want a theme that is multipurpose and Adsense ready.
Every site can make quick money by hosting ads, and here’s a list of best Adsense ready multipurpose WordPress themes. You’ll find both free and paid themes with varying functionality. Take your pick.
Publishable Mag is a popular multipurpose free WordPress theme with space for displaying ads in the header. In their words, limitless customization is possible, but it didn’t seem like that to us. When we checked the Preview for the theme, there wasn’t much to see. I thought to myself, “Wow, an Adsense ready site with hardly any mention about ads? Another typical free theme.” I then looked up the ratings of those were using the theme. People seemed to be absolutely ecstatic about the theme. One user said, “A+++++ Theme”, and another quips, “I can’t recommend it enough.” Clearly, the theme has a lot more to offer than–I beg your pardon, Publishable Mag–the dull preview.
With over 6000 active installs, great reviews, customer support, and consistent theme maintenance, Publishable Mag is worth a try. It is a two-columns and two sidebars theme though; so those of you who are expecting a website with many fancy built-in features, you’d be disappointed. There are tonnes of free WordPress plugins that you can install anyway; so this shouldn’t matter.With Publishable Mag, you can keep the main site clean, and the Adsense ads will appear in a conspicuous location like the header, so you can expect a decent number of click-through and steady revenue from ads.
Ads is in the name. This WordPress theme from ThemeCountry is the exact opposite of Publishable Mag in terms of its clear focus on advertising and affiliate network gains. The motto is: show more ads; get more clicks. In the image below, you can see the possible placements for ads–there are 970*90 sq. px, 728*90, 468*60 sq. px and 300*250 sq. px (not in image) ad boxes. Ads can be static (custom ads) or dynamic (custom or Google Adsense ads).
This was one of the themes listed in our article, High CTR WordPress themes. You could download it for free on WordPress.org, or purchase it from ThemeCountry for $35 and they’d customize the theme for your website. The only once concern we have is that the last update was in 2017, which means that there no more bug fixes in pipeline, and no new features are being added to the theme. However, ThemeCountry continues to provide support for themes downloaded from their site.
Seoexp is an SEO and Marketing HTML theme from ThemeForest. For $39, it is a power-packed Adsense ready multipurpose WordPress theme. If you are looking for a light-weight template instead with focus on Adsense capabilities, you could purchase the Seoexp template for $17. The template gives you almost everything that the main theme does, but you might have to manually integrate the components on your website. Customizations are possible–the Seoexp team gets the desired template features on-board within 48 hours. With the theme, you don’t have to worry about setup and integration. The interface is code-free and the layout is responsive, and you get the entire array of features including premium plugins and widgets.
This $59 theme from ThemeForest is one of the best in the market for some serious affiliate marketing. Also, if yours is a multi-vendor store (e.g.: Amazon, eBay and the likes), or a comparative affiliate review website (e.g.: Tripoto, Zomato etc.), or a coupon or groupon-based website with payment transactions (e.g.: Nykaa, Jabong, LimeRoad, etc.), REHub is for you. Its hybrid capabilities are difficult to match in other WordPress sites. REHub takes into consideration that its customers are heavily into advertisements and affiliate marketing, and has all the required Adsense optimizations possible on the site.
The list of REHub features is so long that we are going to run out of space on our page! As far as the ads are concerned, REHub lets you place sticky sidebar ads, out content ads, branded pages, and before and post inner ads, to name a few.
You might have observed that the ones we’ve selected are poles apart from each other in terms of functionality and pricing. So, how to go about selecting the best theme for your site? Firstly, determine the budget you have in mind for your website. Then, determine what is more important for your business–the content or the ads.
Publishable Mag is a free theme with hardly any clutter on the site. This theme would be perfectly suited for personal blogs, low-budget mobile-optimized magazines and review sites with less focus on ads and more focus on content. If you want a little more traffic out of the ads, opt in for SuperAds Lite. Seoexp is friendly in terms of budget and Adsense capabilities–it is best suited for a single-branded store, but can be a tad too artistic for multi-vendor online store. REHub is high budget and recommended for only those sites which have a lot of movement of money on their website, for e.g.:a multi-vendor online store, or a product-based store with tremendous scope for advertising.