Importance of #Hashtags in social media and search


#Hashtags in social media and search

[dropcap]H[/dropcap]ashtags became a pervasive tool in social media. This is the key to discover, share and communicate. A group of words or phrase preceded by a # sign which is used to tie various social media post and pointed them to a topic is called as a hashtag. Originally hashtags were created on Twitter where the tweets are having the #hashtags. Slowly this spreads to remaining all social networks and now this became a trend. These tag groups the messages and one can search for the hashtag and get the set of messages contain it easily. Hashtag is only connected to limited medium but it is not linked and connected to messages or pictures from various platforms.

What is the importance of hastags?

Do you want to know the beauty of the hashtag? Hashtag brings you into the communication lines of people you even don’t know. Let’s have a look.

  • It will help your information searchable by anyone
  • You can meet new people
  • You can discover new opportunities
  • Build audience and community
  • Able to find new resources
  • You can appear in the stream of hashtag in question

71% of the people are using hashtags on social media. Using the hash tag may eliminate the extra junk out there either it is on one page or throughout the social networks.

Hashtags in social media

Till now we have seen what is hashtag and their importance. Here we go with how hashtags are playing role in social media. Hashtags are extremely powerful when you know how to make them work for you. You can simply use theme on variety of platforms.

Facilitate discussion

Hashtags are often among the popular topics on social platforms. Twitter displays as “Trending” and Google+ calls them as “Hot Topics”. These are a great way to get people talking and jump into the discussions. It is the easy way to identify the popular streams which are most relevant to your goals and offering a great way to insert yourself into the conversation and expands the social network.


Make a search because you want to know what your customers talking about or how the media is treating the topic related to your product or what your competitors doing? Hashtags helps in identifying the frequency. So make use of this.

Promote a conference or event

I think this is the greatest tool for event planners to be connecting with people. Best opportunity to engage with people. This will great for connecting people at events and conference.

Use them to reach consumers

Hashtags are also a great way to present anchor campaigns, help customers and present special offers to promote brand. Selecting of the powerful hastags needs a little bit of research, as trending hashtags may change quite frequently.

Hashtags in search

Hashtag is an effective method to find content related to specific topic. Just like the searches conducted on plataforms of search engines, search also happens on social platforms. People started searching everyday on Twitter, google+, instagram, pinterest, youtube and many other social networks by using words and hashtags. When optimizing your content get updated your info with hashtags. This will become more visible to the social media and search engine platforms. You can identify the audience who is having common interests. The beauty of the hashtags is limitless it can be used across platforms. In recent days google updates have amplified visibility of hashtags in organic search results.

How to use hashtag?

Creating a hashtag is simple, just include # in front of a word or phrase without any spaces. This may occur at the beginning or the middle of a post.

Include the hashtags in your content and meet the new audiences.