Mobile search is rapidly growing segment in the market. Lot of people are accessing the internet using the smartphones. As recent analysis there is a conclusion that traffic is being getting by mobile devices. So we can conclude as the mobile search is becoming a dramatic part of online search. Every organization or company is having a website but are they maintaining a mobile optimized website? We know that mobile devices are growing channel for business.
SEO (Search engine optimization) is more important for any mobile website. Standing in top three results on mobile search engine results page matters more. Applying the same traditional principals as desktop won’t get the same results. Use mobile centric SEO practices to mobile search if you want to win and get the traffic. There are many practical advantages of having mobile optimized website. This will help to reach the people and engage with theme. Lets see some of the benefits.
Content will get read: A mobile optimized website can view the text bigger so the screen can be easily digested.
Gain more visitors: It provides the simplified design which loads the site much quicker and prevents the unfortunate visitor drop offs.
Call to action: Due to mobile optimized website call to action is easy to activate and access.
Improves the branding: Using mobiles you can view the sites clearly. This will help the people in remembering the visuals and message of your site.
Increase traffic: Google is gaining more searches from smartphones. They are concentrating on the mobile search as a priority. So make sure that your website is optimized for mobile so that the search engines will give you thumbs up.
What to be considered while optimizing for mobile search?
Mainly local search: Mobile search is mostly for local stuff. Searching for locally targeted key phrases is very easy. This makes the search results more important to keep focus on.
Most of the mobile users use shorter keywords: Mobile users use shorter keywords for searching the information in search engines. So pointing on the short keyphrases is little tough task but the results would be more. Sometimes even one word is used for searching the data. If you do not concentrate on this point there is a lot of chance of missing the mobile traffic.
Top 3 results values in mobile search: The users won’t pay attention to scroll down long search pages like how the desktop user does. Depends on the size of the screen the results will appear. Therefore in mobile search the top 4 or 3 will work out and will be having chance to gain user attention.
Follow mobile standards: Maintain the mobile standards. If you have not followed the standards means you can’t imagine the output of the site. So follow them and get good results.
Mobile friendly site: After building the site try to submit to major search engines, directories and mobile portals. If the site is listed in this portals the user can come directly from their than from the search engines. So you can gain mobile traffic from different locations.
Meta.txt: Generally search engine spiders directly index the meta.txt file. The main advantage of the meta.txt is that it can be easily parsed by search engines and humans.
No long pages: Mobile user’s don’t spend long time in reading the texts, so make them shorter.
Preview the site on mobile devices: Check your site regularly how it is showing on mobile devices.
You can make use of keyword research tools to track the mobile volume for keywords. Invest more time and optimize it. Sure it will get huge boost in future.