The Eight Principles of Good Web Design

The success of any website depends heavily on its web design. Your website is the face of your business, and most customers will visit it before they go into a physical store, so it’s essential that your website is functional and stylish while also echoing the core values of your brand. Websites that aren’t well designed tend to perform poorly due to a high bounce rate and minimal time spent on the site. The performance of your site therefore highly depends on the effectiveness of its web design. Here are eight main principles of good web design that every business should keep in mind for their website.

Purpose

A good web design needs to have a clear and concise intention. It’s important to think about the main purpose of your website in order to attract the right visitors. Do you want to sell products, entertain or educate people? Whatever your purpose, it’s vital to be precise with the main idea, as too many concepts can distract your viewers from the main purpose of your business. Distractions are bad, because they can hinder your site’s performances and cause people to click off the page. In order to develop a good web design, you need to have a succinct purpose.  

Grid Based Layouts

Grid based layouts are important for achieving a successful website design. Content that’s placed randomly on a page can appear disorganized and messy, turning visitors away and pushing them to click onto one of your competitor’s websites. Developers therefore use grid based layouts in order to create organisation and balance. Grids enforce a systematic and consistent rule for placing objects on a page, making it easier and more pleasant for the eye to scan the objects in columns and margins. It’s important to note that not all web design follows strict grid based layouts. Some websites allow text and images to drift into and across the page more freely, which is known as a broken grid layout.

Consistency

Consistency is the key to any successful website. After all, consistency is the biggest factor that separates a negative experience from a positive one. In order to achieve consistency throughout your website, it’s essential to plan it out in advance. Ensure that all the design elements match through each page, including fonts, headings and other features that are associated with your brand. This is essential, as visitors will become familiar with the small details of your website and will associate certain aspects with specific actions. For example, your link colour may be red, therefore they will associate this colour with links whenever they scroll through your website. Implementing a consistent and coherent web design can greatly contribute to a positive experience for the visitor.

Typography

An integral part of good web design is typography that’s effortless to read. It should also be visually appealing to read in order to maximize its effectiveness. It’s important to use fonts that are clear and easy to read like san serif. To avoid clutter, keep the number of different fonts used in headlines, body texts and buttons to a minimum. It’s recommended that you use no more than three fonts, as too many fonts can cause distraction and ruin the layout of your website. The ideal font size for reading easily online is 16px. In saying this, it’s important to pick a font type that works well in a variety of sizes and weights, helping to maintain readability and usability across your website.

Colour

A well thought out colour palette is another essential element of good web design. Great colour combinations enhance user experience, while poor colour choices can repel visitors from using your website. Complementary colours create balance and harmony, so it’s recommended that you use contrasting colours for the background and text. For example, if your background is yellow, it’s a good idea to use a shade of blue for the text. This will create balance throughout your website and make reading easier on the eye. As for vibrant colours, developers tend to use them to create emotion. However, keep in mind that they should only be used sparingly to draw attention to features like buttons and links.

Images

Successful web design needs efficient and effective images. It’s vital to choose your graphics thoughtfully, as they offer a great way to communicate useful information to the visitors of your website. This can be achieved through illustrating an accompanying piece of text or explaining the description of a product. It’s important to keep movement of images to a minimum, as viewers can become disorientated and confused when there’s too much going on.

Navigation

When it comes to good web design in Melbourne and across the globe, it’s important that businesses prioritise easy navigation. If a website is complicated to scroll through, this can increase the bounce rate and slow down the progress of search engine optimization. For effective navigation, consider using a logical page hierarchy and designing clickable buttons. It’s also important to follow the three click rule, which means that viewers should be able to find the information they’re looking for within three clicks. By developing a website that’s easy to navigate, you can increase the likelihood of a visitor staying on the page for a longer period of time.  

Mobile Friendly

Nowadays, it’s common for websites to be accessed from multiple devices like smartphones and tablets. If your web design doesn’t support all screen sizes, there’s a chance that you could lose sales to your competitors. Fortunately, a non-mobile friendly website can easily be changed to a responsive layout to ensure you don’t miss out on customers. A responsive layout adjusts your website so your pages can fit onto different screen sizes. Another option is building a completely new website that’s mobile and desktop friendly. Either way, a mobile friendly website can be more engaging and useful to your visitors, so it’s important to dedicate your time to including this feature on your website.