In the post-millennial era,it is imperative for small and large businesses to set up their websites and social media pages. On the other hand, there are several websites like blogs, video blogs (vlogs) and even YouTube channels with no specific business agendas. All they want is a platform which allows them to showcase their talent to thousands and millions of people from all over the world. Every website wants excellent traffic for themselves – That way they can ride on their own popularity.
Yet, how do many sites manage to fail so miserably? How many times have you impatiently checked the number of unique visitors, or cringed at the countable number of views in case of video posts? A recent survey of viral videos and websites reveal that there indeed are shortcuts to achieving phenomenal increase in website traffic – however, we only provide ethical, fair and viable solutions below.
Low organic ranking?
One may be a guru in setting up a fantastic website; yet it is another ball game for the website to feature in the first page of results on search engines. Think about how people typically search on Google. Let’s say they’re looking for ‘birthday gift ideas.’ Now if you are a blogger with excellent gift ideas, but Google thinks your website is only 10th page material, how many people do you think will take the trouble to patiently browse all the way to page 10 and click your website?Before you proceed any further, check out our article ‘why is my website not ranking?’
Lack of PPC campaigns
Most search engines and social media websites display up to 5-10 pay-per-click (PPC) advertisements. PPC campaigns are worth a shot if your website traffic is not increasing. You could set upa keyword-based search anddisplay ads related to the specific keywords being searched. Usually,there are millions of websites that have the same keyword, and your website will compete for a spot in the paid advertising space. Some ads are tailored that people clicking on them do not even realize that it was an ad. PPC also lets you beta test ads – you can monitor responses to two variants of the same ad.
Not harnessing the power of direct marketing
Note that users do not check out every ad that catches their eye. Direct re-marketing lets you display the same ads again in a different environment. It works like this: you did couple of searches for ‘birthday gift for her.’ A boutique floristimage ad stood out for you; you saw it, but didn’t click it. If the florist site has set up this type of marketing, their ad will be displayed to you again, even when you’re not actively searching for it. For the next couple of hours or days, you’ll see it pop up as ‘Sponsored ads’ on your Facebook feed, or within your Gmail account. All these act like a conditional stimulus for your brain – “Ah, the gift” – and triggers a conditional response – of finally exploring the site.
Your website is an introvert!
When was the last time you updated content on your website? Do you need to be persuaded to post something on your own blog or YouTube channel? It is like being coaxed to attend your own party! On the other hand, several internet bloggers have now become household names. If your website has the symptoms of being an online introvert, tough luck, buddy!You need to be posting great content or holding great social media contests every now and then. Your content quality, your frequency of posts, and social appeal decide how much traffic you’re likely to attract – like able, shareable, follow able, tweet able, Instagrammable and downloadable content are more successful than any other standard marketing methods in the book.
No location-based targeting?
Have you ever looked up the phone number for a foreign chemist store in a local telephone directory? However, you may have seen an entry in the yellow pages of that country. The reason must be evident to you – it is senseless for a chemist to advertise their store in a foreign country. Whilst it may not negatively affect the website traffic, it certainly won’t help in increasing traffic. For a website, it is imperative that you know the geographical location of your customers. Leverage the ability to restrict SEO and PPC campaigns to certain locations.
To summarize, the key to website traffic increase is to rank decently on both organic search and on paid search. If you improve the quality of your website content; post frequently and enthusiastically; leverage PPC an direct marketing methods and apply target constraints like location-based, you are definitely on your way to improving your website traffic.