Real website traffic constitutes all the people landing on your website, taking a sneak peek or actively navigating the site, reading content, making a purchase or signing up for newsletters or offers. It is fascinating to note that not all the people landing on your website are truly interested in your website. Some may click through a link, but decide that your website is not what they are looking for. In no time, they “bounce” away from your site. Therefore, one may have a fantastic website with few visitors, or a lousy website with too many unhappy visitors. In either case, you’re not getting effective website traffic.
If your website is going through a dry spell like this, we’ve got some tips for you.
Your website’s presence on the WWW
A significant portion of your success depends on the popularity of your website. Even if the main website’s traffic is low, social media pages or PPC campaigns can establish your presence on the web. Ask yourself a few questions here:
- Is my page popular on Google Plus, Facebook, Instagram, Twitter, YouTube and other social media? How many people are actively involved with my website’s pages?
- Is my website popular across differentage, sex and nationality?
- Are my ads converting well?
- Do you have social media widgets that enable users to easily share your content on various platforms?
If you answered ‘Yes’ to most questions, there’s hardly any need to worry about reduced web footprint on the main site. ‘Like’, ‘share’, ‘tweet’, ‘insta’, ‘forward‘ and ‘comment’ are already doing the job for you.
Avoid link baits and nonsensical content
We cannot stress enough that content indeed makes or breaks a website. A lot of sites take the web by storm, but are soon penalized heavily by search engines for their utterly nonsensical content.Are you making up false tales or creating botched-up stories to go with link baits ormisleading headlines? If you do not know what a ‘link bait’ is, you’ve probably set up a website with good intent.
Readers are sensible enough to separate the corn from the chaff – even if they fall prey a couple of times, they learn to unfollowspammy and cr**py websites and social media pages. They know that they shouldn’t click on any of those ‘Lose 30 kgs in a week’ type of link baits.
Take our advice and do not become one of those websites!
Too many out-links but few cross-links
Would you rather want people to stay on your site, or move over to another site? It’s like inviting guests to your house and sending them over to your neighbor’s for tea. Don’t get us wrong –Out-links are important because they help your readers understand the context better, but don’t overdo them. Find ways to keep the reader hooked on to your own site. It is a healthy practice to maintain a balance of out-links and cross-links.
Low website rank
This one is a no-brainer. How do you expect your website traffic to not drop if your website ranked on the 15th page instead of the 1st! Read our article on why your website may not be ranking as expected and make necessary amends.
No offense – But a better competitor steals some of your traffic in a legitimate manner. Their website ranks higher; there’s more traction on social media; more traction on payment completion landing pages, etc. So what do you do? Simply raise your bar; improve your web presence; and work on your marketing strategies.
Poor tracking and incognito visits
Well, there’s a possibility that you are not getting your figures right. How do you currently track your website traffic? Google Analytics and other web analysis tools and widgets help you figure out the nature of your traffic. You can see how much traffic you are getting through: organic search, paid search, sponsored ads, incoming links from external sources, and link from your own social pages, direct website search, pages that are converting, etc. You can also search by device type and location type.
Are you tracking unique traffic generated by each of these sources? Sometimes, people may visit your web pages more than once. Were you previously counting these as two separate visitors?
Also bear in mind that some of your users may have chosen to go “in cognito” (or searching yourin hiding). This is especially true for sites with explicit or adult content. Sometimes people do not want to leave a trail on the web, but they may be real users.
Whatever your reasons might be, website traffic plummeting is not always a foolproof sign of reduced business impact. However, it does allow you to investigate deeper and improve your best practices.