Latent semantic indexing (LSI) is a retrieval and indexing model builds upon the prior research in information gathering by using the singular value decomposition. LSI is based on the principle that words used in the same contexts seems to have similar meanings. Search engines apply this process for linking related words together by identifying how keywords on webpages appear in combination with other related keywords finally correlating them to a particular theme or concept.
LSI represents documents and terms in a rich, latent and high dimensional space exploited during searching. It is traditional keyword search method of placing pages on google results which involves searching keyword dense articles that matches to your search partner. LSI relegates poorly written keyword laden articles to the end of the barrel. The major benefit of using the latent semantic indexing is writers need not focus on keyword quality but have to concentrate on well written or original content which is useful to the readers. LSI is trying hard to make the internet a source of quality information.
It realizes that two documents may be having similar content but use two different keywords. LSI helps in resulting both the articles in the search result pages. Authors need to concentrate on examine topics more deeply, creative thoughts and should expand their vocabularies. LSI allows the search engines to tool themselves for determining which words are related to or what these terms means. SEO and copywriters should focus on the quality of content than achieving numerical scores, because these may impact in search results. Search engine rankings are more important for your E-commerce businesses. You can’t ignore this latent semantic indexing; it should be integrated in your ecommerce marketing plan. One of the biggest drawbacks of it is impossible to identify the verbal variations due to writers breaking the rules all the time. If the language rules are broken then LSI assumes that your writing is poor or irrelevant and sends a signs to search engine to penalize you. So be perfect in writing the content.
LSI keywords can be categorized into two: Synonymous LSI keywords and Relating LSI keywords. Synonymous LSI keyword should be main point to focus as an SEO expert. Relating LSI keyword helps to determine the articles brand. Inserting rLSI keywords in the content to complement its targeted keyword phrase is a great tactic of SEO.
How to use latent semantic indexing for gaining traffic to your site?
There are three major things to be considered for thriving in LSI.
Write solid content
Most of the search engines always reward webpages with solid content. LSI offers them the tool to enforce this desire. If you have a solid content, LSI will sure brings the traffic to your site. Therefore visitors may like and more return to your site. No need of writing robotic words, write like an expert in the product.
Link building is always being a shining star in SEO. LSI will give value for quality of the links. So link from a high quality site will work. Don’t see the quantity of the links check the quality of the links. This may results you in gaining the traffic.
Relate webpages to specific topic
If you want a webpage rank high for particular keyword or a closely related keywords make sure that it naturally weaves in words that are related to each other.
Create an SEO friendly content with LSI. Point out the main keyword which you want to target. Then look for rLSI and sLSI terms for your top keywords. The main thing is creating content. Considering the viewers point of view and search engines need to write the content. Finally concentrates on the SEO methods like content writing, including keywords, using keywords at least once and using them in meta data.
By following all these you will be having the great potential to supercharge your articles. If you maintain the worthy content with good LSI strategy then you can see yourself in search engines.